PROPOSAL FOR


RED CLOVER DESIGNS

DECEMBER 2021

OBJECTIVE

Wile Design to create unique branding for Red Clover Designs, taking into careful consideration the company’s initial inspiration, vision and objectives and ensure the brand is strongly represented in the marketplace.

project scope

LOGO DESIGN

  • Provide at least 5 initial logo concepts

  • Provide up to 5 rounds of edits on selected concept, taking into consideration client feedback

  • Present design for final approval

  • Provide final vectorized artwork files in up to 3 colorways and up to 3 formats (.eps, .jpg, .png)

TIMELINE

Initial logo concepts delivered within 14 business days

investment

Logo Design $500

Fee is inclusive of number of rounds of edits indicated above. Additional rounds of edits or additional formatting will be billed at a rate of $125 per hour.

 

ADDITIONAL SERVICES

BRAND GUIDE DEVELOPMENT

  • Develop visual brand guidelines for updated logo suite

  • Include PMS colors, proper logo usage, imagery

  • Font selection and usage


MARKETING MATERIAL STRATEGY

With direction from Client, Wile Design will develop creative concepts for consideration that include:

  • Business Cards

  • Notecards

  • Letterhead

  • Presentation Templates


WEBSITE DESIGN

Design custom website with content and imagery provided by client

  • Utilize a Squarespace Business Platform purchased by client

  • Develop site map based on client needs and outline

  • Source additional stock imagery

  • Custom design of all pages

  • Present initial site design

  • Edit site design based on client feedback

  • Launch site and provide assistance with connecting site to custom URL

  • Assist with any initial edits or technical glitches

 

NEXT STEPS

A signed agreement and $250 retainer payment is required to commence work.