PHASE ONE

OBJECTIVE

Wile Events to create a unique branding story and a comprehensive suite of marketing materials for The B.O.D. taking into careful consideration the company’s initial inspiration, vision and objectives and ensure the brand is strongly represented in the marketplace.

project scope

BRAND AUDIT

• The agency will participate in a 2 hour remote workshop to fully understand the B.O.D.’s brand goals, and refine key brand marketing objectives and messaging

• Review existing brand guidelines, all existing collateral, and vision

• Review vendor budgets

CREATIVE, DESIGN + CAMPAIGN DEVELOPMENT

Brand Development

• Logo design

• Develop visual brand guidelines for updated logo suite including PMS colors, proper logo usage, imagery

• Brand voice

Digital Design

• Website

  • Update existing Shopify platform to be consistent with new branding and voice

  • Entry Pop-ups (2)

• Digital Campaigns

  • Email Announcement Templates (3)

  • Abandoned Cart email

  • Receipt Email

  • Confirmation Email

  • Shipping Email / Updates

  • Sales Emails (3)

  • Paid Media Opportunities (3)

  • Digital Catalog / Custom Magazine

Tagline, campaign copy and messaging

Print

• Retail Insert Cards

• Bag/Box External Packaging

• Bag/Box Internal Packaging

• Mailers (3)

• Staff Business Cards

• Clothing Tags (sewn + hang)

Social Media

• Profile Image

• Brand Re-launch Announcement

• Iconography (7)

• Story Templates (5)

• Instagram Templates (5)

investment

Project duration: 4 weeks
Project fee: 10,000

Fee is not inclusive of materials, production management or execution of printed items.

PHASE TWO

OBJECTIVE

Provide The B.O.D. with an integrated marketing approach to amplify the brand through strategic messaging and planning.

PROJECT SCOPE

2021 STRATEGY

• Streamline brand objectives and create a cohesive brand voice and marketing toolkit that includes a stable of resources to utilize throughout the year, across platforms, and create a clear timeline for each asset deployment.

• Creative brief and strategy for lookbook and product visuals

• SWOT analysis

IMMEDIATE + LONG-TERM MARKETING PLAN

• Create detailed timeline of asset creation, mixed-media deployment, and tools to manage assets:

  • Library of Assets

  • Media Kit and Press Release template and boilerplate

  • Editorial Calendar

BRAND AMPLIFICATION

• Social Media Strategy

• Influencer Strategy

• Monthly Newsletters

• Launch Event

• Advertising Opportunities

• Trade Events

• Pop-up and Live Activation Opportunities

investment

If there is interest in Phase Two, Wile Design will conduct a discovery call with The B.O.D. team in order to prepare a proposed scope of work, fee schedule, and timeline.